The recently appointed Forged Cigars Creative director Matt Booth has teamed up with STG’s Justin Andrews to refresh the Los Statos Deluxe brand. The new blend is being rolled at STG’s HATSA factory in Danlí, Honduras, and was shown off in the Room101 booth at PCA last week.
When we decided two years ago to revamp Los Statos Deluxe, we opted to work with Matt Booth, to tap his creativity. This collaboration was fortuitous because we’re now presenting the new Los Statos Deluxe as our first release with Matt as a member of our team. We’ve ultimately taken a great brand and breathed new life into it by calling on modern imagery and a provocative blend that transitions as the smoke progresses. We believe we have all the elements in play to make Los Statos Deluxe a brand that everyone will be talking about this summer and beyond.
Matt Wilson, senior brand manager for Los Statos Deluxe
I am honored to have the opportunity to lend my touch and collaborate on the direction of the revitalization of the Los Statos Deluxe brand. I believe that with this new expression, the stance that Los Statos Deluxe will take at retail will command the attention of both the traditionalist and pique the interest of the most discerning collectors simultaneously. It is heartfelt that as a bi-product of our efforts, the Los Statos Deluxe brand will continue to receive the respect is has long since earned.
Matt Booth
The blend for Los Statos Deluxe uses an Ecuadorian Sumatra wrapper, Nicaraguan binder, and Nicaraguan and Dominican fillers. It will be available in four viotlas: Los Statos Deluxe Robusto 5” x 50) MSRP per cigar $8.49, Los Statos Deluxe Toro 6” x 52 MSRP per cigar $8.99, Los Statos Deluxe Churchill 7” x 49 MSRP per cigar $9.49, and Los Statos Deluxe Gigante 6” x 60 MSRP per cigar $9.49. All come in boxes of 20 and have already started to ship to retailers.
