Robert Holt

For their next project, Southern Draw is turning the reins over to their 10,000 most loyal consumers, valued retail partners and media members. The company has created a very modern Quick Response (QR) portal, accessed from any mobile device, to allow participants to input valuable information including cigar reviews, ratings and recommendations. That data that will be used to determine a new brand to be launched by Southern Draw Cigars in 2023 and a similar campaign that will bring a follow up launch in 2024. For years consumers have offered to test Southern Draw blends test blends, and in some cases, they did. However, the company wants to empower them by harnessing the power of the crowd, to heed their collective feedback and to deliver a product chosen by them, meaning cigar blend, size, and format.