Luciano Cigars has announced the rebranding of its Pichardo line to Tiago Cigars. The line is now named after Tiago Splitter, co-founder and partner of Luciano Cigars. Splitter is a tobacconist, actively involved in all operations of Luciano Cigars USA. He is also an Assistant coach for the Brooklyn Nets, and had highly successful NBA career with 2014 Champions, the San Antonio Spurs.