Luciano Cigars has announced the rebranding of its Pichardo line to Tiago Cigars. The line is now named after Tiago Splitter, co-founder and partner of Luciano Cigars. Splitter is a tobacconist, actively involved in all operations of Luciano Cigars USA. He is also an Assistant coach for the Brooklyn Nets, and had highly successful NBA career with 2014 Champions, the San Antonio Spurs.
“You get a lot of opportunities after a career in the NBA, but this project, this dream to me is like coming home to people and a company I call family. It's an honor to have my name as a brand and product I personally know to be extraordinarily blended by Luciano Meirelles.
Tiago Splitter, Co-Founder and VP of Luciano Cigars
The blends will stay the same, while the packaging and logo only see a slight updated from a “P” to a “T” as well as the ‘Reserva Familiar' line will now be ‘Familia Escogida,' which translates to Chosen Family.
“It was a natural process for the whole team. We believe these blends deserve a worthy and upstanding name. Tiago is not only my partner, he's more like a chosen brother. That's what this rebranding is about: honoring him for the extraordinary person he is and elevating the family we choose for ourselves.
Luciano Meirelles, Co-Founder and CEO of Luciano Cigars
Tiago Cigars, along with the rest of the Luciano Cigars portfolio, are produced at the Luciano Cigars Factory in Estelí, Nicaragua. This updated cigar will start shipping in April of 2023.
Luciano Cigars clarified in a press release that they retain sole rights over the name and trademark “Pichardo,” as well as its logo and design, maintaining its rights for current products in the market and eventual future use.
The Tiago Classico line contains 3 blends, Tiago Clasico, Tiago, Maduro, Tiago Sumatra, and Tiago Natural. The Tiago Familia Escogida contains: Tiago Familia Escogida San Andres, Tiago Familia Escogida Habano, and Tiago Familia Escogida Connecticut.