Today, Drew Estate announced the shipment of the new Herrera Esteli Brazilian Maduro that debuted at IPCPR 2018. Also shipping is the new packaging for Herrera Esteli Habano and Norteno, also shown at IPCPR 2018.
The new Herrera Esteli Brazilian Maduro blend uses a Plantation Grown Mata Fina wrapper, covering a Connecticut River Valley Broadleaf binder with fillers from Nicaragua. Like all other Herrera Esteli, the Brazilian Maduro is rolled at La Gran Fabrica Drew Estate and was blended by Willy Herrera. It comes in 5 vitolas:
- Herrera Esteli Brazilian Maduro Robusto Grande 5 ¼ x 52 MSRP $227.94/ Box of 25
- Herrera Esteli Brazilian Maduro Toro Especial 6 x 52 MSRP $241.94/ Box of 25
- Herrera Esteli Brazilian Maduro Lonsdale 6 x 44 MSRP $231.94/Box of 25
- Herrera Esteli Brazilian Maduro Fino 6 x 52 MSRP $269.94/ Box of 25
- Herrera Esteli Brazilian Maduro Short Corona Gorda 5 7/8 x 46 MSRP $203.94/ Box of 25
From Little Havana Miami, Master Blender Willy Herrera says, “With the Herrera Esteli Brazilian Maduro, I wanted to bring the Mata Fina to the forefront of this blend. This tobacco has such a unique texture and it showcases the lush floral and earthy notes I wanted to capture in this cigar. In addition, now that the Herrera Esteli line has been repackaged blending modern simplicity with classic Cuban style, it really shines on our retailers’ shelves and brings unity to the brand.”
All Herrera Esteli cigar will now have the same branding and will now be packaged in 25 count boxes.
Herrera Esteli Habano blend uses an Ecuadorian Habano wrapper, Honduran Binder, and filler leaves from Nicaragua, presented in 5 vitolas:
- Herrera Esteli Habano Robusto Grande 5 ¼ x 52 MSRP $227.94/ Box of 25
- Herrera Esteli Habano Toro Especial 6 x 52 MSRP $241.94/ Box of 25
- Herrera Esteli Habano Lonsdale 6 x 44 MSRP $231.94/Box of 25
- Herrera Esteli Habano Piramide Fino 6 x 52 MSRP $269.94/ Box of 25
- Herrera Esteli Habano Short Corona Gorda 5 7/8 x 46 MSRP $203.94/ Box of 25
Herrera Esteli Norteno uses filler from the Esteli, and Jalapa growing regions of Nicaragua, with a Honduran Binder, and Mexican San Andrés maduro wrapper in the 5 vitolas:
- Herrera Esteli Norteno Robusto Grande 5 ¼ x 54 MSRP $227.94/ Box of 25
- Herrera Esteli Norteno Toro Especial 6 x 52 MSRP $241.94/ Box of 25
- Herrera Esteli Norteno Lonsdale 6 x 44 MSRP $231.94/Box of 25
- Herrera Esteli Norteno Piramide Fino 5 x 50 MSRP $269.94/ Box of 25
- Herrera Esteli Norteno Short Corona Gorda 5 7/8 x 46 MSRP $203.94/ Box of 25
The Herrera Esteli Habano, Norteno and Brazilian Maduro are shipping to retailers today. The Herrera Esteli Miami will be shipping in January.