Today, Ferio Tego, LLC has announced that they have signed a deal with Davidoff of Geneva USA for distribution of their cigars throughout the United States. The agreement is effective immediately. Ferio Tego is a new company created by Michael Herklots and Brendon Scott, former executives at Nat Sherman. When Nat Sherman went out of business, Michael and Brendon acquired the brand and blends formerly sold under the Nat Sherman name. The new company will also sell new blends in time. Cigars for the new company are in the process of production, post-production and aging and expected to ship this summer.
This is quite a proud moment; one of excitement and exhilaration but also one of profound gratitude and appreciation. Reflecting over the last year, our lives have been disrupted in unimaginable ways, and yet through all of the tumult, here we are with renewed energy and new opportunities, not only to launch a new brand and company in Ferio Tego, but to also restore and preserve the legacy of Timeless and Metropolitan, which we worked for so long to build.
Michael Herklots, Principal and co-Managing Member of Ferio Tego
We are excited about the future of Ferio Tego and our partnership with Davidoff of Geneva, USA. We are working hard with the Davidoff team and our other manufacturing partners to continue the heritage of quality and consistency of our brands and bring them back into the humidors of retailers and consumers as soon as possible.
Brendon Scott, Principal and co-Managing Member of Ferio Tego
Speaking on behalf of the entire Davidoff of Geneva team, we are excited to begin this journey with Michael and Brendon, along with our trusted business partners in building the Ferio Tego brand in the United States. Together, we will be restoring iconic and long-tenured product lines, along with implementing strong innovation plans for the future. Michael's history and legacy within the premium cigar industry and our company are well known, therefore his return to working with Davidoff is a natural fit. Our shared legacy aside, Ferio Tego is great strategic fit for our company with their premium portfolio, which is built by and for true cigar connoisseurs.
Dylan Austin, President, Davidoff of Geneva Americas
The two companies are planning a phased distribution begininng with the launch of the company's flagship Ferio Tego Brand in a limited 2021 release, followed closely by the Timeless Collection and then the Metropolitan Selection. The Ancora brand of accessories also will return this year. Davidoff will carry the complete Ferio Tego portfolio and use Davidoff's sales team.
The announcement was made this morning during the first day of Davidoff's sales meeting which is being held in Islamorada, Florida.
I spent nearly the first half of my career working for Davidoff of Geneva in New York City, and after leaving to join Nat Sherman International, Brendon and I spent the subsequent almost ten years working closely with Davidoff in the manufacturing of our Host and Host Maduro blends, as well as being reciprocal vendors and customers between our respective retail stores. It feels quite fitting to come full circle in a way.
Michael Herklots, Principal and co-Managing Member of Ferio Tego