For nearly five years, Alec Bradley owner Alan Rubin has had a cigar brand on his mind called Mundial. The word, which means “global” in several languages other than English and is common to fans of World Cup soccer, was to evoke a special smoke Rubin hoped would take his company to the next level. But every time he thought he was close, something interfered, putting the Mundial project on the back burner. But now he and his team are finally ready to bring it to the public.
“For the last few years, every time I went down to Honduras, no matter what I smoked, I always had Mundial on my mind,” said Rubin in an interview with Cigar Aficionado. “I knew what we wanted, but it had to happen organically. It’s finally going to be released.”