Back in Business: Sam Leccia Returns

Source: http://www.cigaraficionado.com/webfeatures/show/id/17003

David Savona
Posted: April 1, 2013

This is the second time Leccia has returned to the cigar business. In May 2011 he announced he was coming out with a Toraño-distributed brand named Debut, but a lawsuit from Oliva Cigar Co.—the maker of NUb and Cain, and Leccia’s former employer—curtailed his plans. Leccia countersued. Oliva’s suit was based around a non-compete clause in Leccia’s contract, which kept Leccia from working in the cigar business.

“For the last couple of years I’ve been dreaming of the day when I could get back to the industry that I love,” said Leccia.

Leccia said the two blends have nothing in common with Debut, which never went on sale. “I started completely from scratch,” he said.

Black and White will come in four sizes: 4 inches long by 46 ring, 5 by 52, 6 by 50 and 6 by 60. Prices will range from about $7 to $9 per cigar.