JM Tobacco Celebrates Twenty Years of Growth with Española, Their Original Flagship Cigar
JM Tobacco is spotlighting “Española,” the company’s first full-premium cigar, at the 2017 tobacco trade show. When John Mahroukian (“JM”) founded the company in 1996, Española was his first offering to cigar lovers. Its date of inception and production fully qualifies it to be grandfathered in accordance with FDA regulations.
Española has enjoyed two decades of continued success, even after the company turned their focus more on value-priced cigars. According to JM’s president (John’s son) Anto, “JM has specialized in all-handmade cigars with 100% fully-aged Cuban-seed Central American and Dominican blends and choice wrappers. All our cigars share this level of quality and performance, and all retail for less than $3.00. This market philosophy has made our company message of ‘Your Daily Choice’ a reality for smokers. Our many blends, wrappers and shapes provide enough variety to satisfy those who enjoy more than one cigar a day.”
Española continues in its four original wrappers … Gold Label (Ecuadorian-grown Connecticut), Red Label (Sumatra), Green Label (Connecticut Shade) and Black Label (Maduro). They are still available in four classic Cuban shapes: Corona, Robusto, Toro and Churchill. The cigars are cello-tubed and presented 25 to the coffin-style Spanish cedar boxes. Manufacturer’s suggested retail prices are $7.00 to $8.00.
JM Tobacco is currently filling orders for Española’s previous limited release. Immediately following, it will announce availability of its next full-scale production run. It will be highlighted at the upcoming IPCPR trade show.