“Project 40 is a generally accepted concept in multiple industries with the end goal to find how a service or product can have a positive impact on the mind and body. Since cigars bring people together, cause for relaxation and create positive experiences, I asked myself why this concept should not be applied to premium cigars. This was my inspiration for Alec Bradley Project 40,” Rubin said.
Alan Rubin believe that cigars, like music, have a calming effect that make people feel in control and rewarded. Tobaccos for this project were chosen to showcase that property. That cigar itself is competitively priced to allow customers from a variety of preferences take advantage. Rubin’s mantra for Alec Bradley Project 40 is ‘Take control of your happiness’.
The blend uses a Colorado wrapper from Nicaragua, Habano Brazil binder, and Nicaraguan fillers. It comes in 20 count boxes and four vitolas: 05.50 (MSRP $5.25 per cigar), 06.52 (MSRP $5.50 per cigar), 07.50 (MSRP $5.99 per cigar) and 06.60 (MSRP $5.99 per cigar). Alec Bradley Project 40 is rolled at J Fuego Cigar Co De Nicaragua in Esteli and ships in May.
