Drew Estate Debuts New Nica Rustica “Belly” & Short Robusto Vitolas Miami, FL – Drew Estate announced today that they would be introducing their new Nica Rustica “Belly” and Nica Rustica Short Robusto sizes in stores nationwide starting in August 2015. The new cigars will be displayed in Drew Estate’s booth (Booth #15407) at the 2015 IPCPR Tradeshow in New Orleans, LA.
The new sizes include the 7 ½ x 54 belicoso-‐shaped “Belly” (MSRP $7.95) as well as the 4 ½ x 50 Short Robusto (MSRP $5.95). The new sizes will be available in 25-‐ct black craft paper bundles similar to the current Nica Rustica “El Brujito” offering. They will ship in the same fashion as the current Nica Rustica lines, in bundles as a refill to the dress boxes and new display trays, which will only be available for retail use.
In addition to the new sizes, Drew Estate will be offering a new 75-‐count Display Tray, which will hold one bundle of each size of the Nica Rustica line. This display tray will be available exclusively to stores that carry all three vitolas of Nica Rustica.
Jonathan Drew, from Managua, Nicaragua stated, “Nica Rustica is a tribute to Estelí’s hard working cigar culture. Behind all the glitz and glam, there are thousands of factory Buncheros and Rolleros who keep their game strong and consistent to maintain Estelí, Nicaragua’s respected stature of ‘Mecca of Cigars’.”
The Nica Rustica blend features a Connecticut Broadleaf wrapper, Mexican San Andres binder and Nicaraguan fillers from the Jalapa and Estelí growing regions. The strength is medium-‐full and flavor notes include creamy cocoa and earth with light pepper notes on the finish. Fans of Liga Privada, Undercrown, and MUWAT are sure to enjoy this blend.
Founded in New York City in 1996, Drew Estate has become one of the fastest growing tobacco companies in the world. Under their mantra “The Rebirth of Cigars”TM, Drew Estate has led the “Boutique Cigar” movement by innovating new elements to the tobacco industry with their unique tobaccos and blending styles that have attracted new and traditional cigar enthusiasts. In their Gran Fabrica Drew Estate, the Nicaraguan headquarters, Drew Estate produces a variety of brands such as ACID, Herrera Estelí, Herrera Estelí Norteño, Kentucky Fired Cured, Liga Privada, MUWAT, Natural by Drew Estate, Nica Rustica, Nirvana, Pappy Van Winkle Barrel Fermented Cigars, Tabak Especial, Undercrown, and Java by Drew Estate.