Omar de Frias has announced a new Fratello Fresh Pack consisting of five cigars. Inside the pack are a selection of five existing blends Fratello Oro, The Texan, Camo Blue, Camo Rosso, and Camo Verde but in a new 6×50 size. This compares to the last time Fratello released a similar pack and used it to test new blends.
The Fratello Oro, is the company’s first Connecticut wrapper and one of its top selling cigars. Blended with a Connecticut Ecuador wrapper, Cameroon Binder with Nicaraguan, Colombia and Dominican Filler.
The Fratello Camo, is the trio of value-priced cigars that have received great ratings so far and are presented in three different wrapper types. Fratello Blu is made with a maduro wrapper; Fratello Rosso features an Ecuadro Habano wrapper and Fratello Verde is covered in a Connecticut-seed leaf from Ecuador, which we recently rated an 89.
The Fratello Texan; sold exclusively to retailers in Texas, is blended with an HVA Ecuador wrapper, Sumatra binder and Piloto Cubano Ligero, Andullo, Esteli Ligero and Pennsylvania Ligero filler tobacco.
When we saw the success of the Space Fresh Pack we were blown away at the reception by our consumers. Now a greater number of people will get a chance to try the Texan and our highly rated camo along side one of our bestselling cigars the Fratello Oro.
Omar de Frias
This New Fresh Pack will sell for $25 a pack and officially launch at Tobacco Plus Expo 2021. The packs will ship September 2021.