“We had an overwhelming response to our market research. We had people form all over the world submitting their preferred smoke. I was so impressed with the data, as different countries and demographics would be favor one blend over the other.” Said de Frias.
Fratello Arlequin will have the same blend as presented in the Fresh Pack, but a slightly different look. It will debut in 2 box-pressed vitolas, a 5 ½ x 52 Robusto and a 6 ½ x 54 Toro. Each come in boxes of 20 and will sell for $9.50 the Robusto and $10.50 for Toro. Arlequin is rolled at Fabrica de Tabacos Joya de Nicaragua S.A., in Esteli, Nicaragua. The blend uses a San Andres Mexico wrapper, Ecuador Habano binder, and filler from Peru and Nicaragua. Arlequin ships September 2020.