Each Cinco Décadas vitola gets its name from historic icons with Diadema as it was the first shape ever made at the factory, El Fundador is a tribute to founders of the company, and El General, reminds us of one of the pioneers of tobacco in Nicaragua. El Doctor honors Dr. Alejandro Martínez Cuenca, the company’s Chairman and Owner since the early 90s and industry icon.
“Giving identities to these special products is one of the most exciting things we do when we are about to release one of these gems that we have created at the factory. With Cinco Décadas it hasn’t been easy, as we want to recognize all the important icons or milestones that have shaped our history in the last five decades. For me it was very touching when our agency and marketing team proposed to me to name this vitola after my father, because it was a realization of how much he has been an influence to all of us,” said Juan Ignacio Martínez, Executive President.
Only 600 boxes of El Doctor will be sold in the United States and it is exclusive to the Drew Diplomat Retailer Program. Joya de Nicaragua Cinco Décadas El Doctor will ship in August at the same time as the other annually released sizes.
El Doctor will be introduced to the public by Juan Ignacio Martínez and the Drew Estate sales team in digital events across the country next month. The new cigar comes in 10-count boxes and will cost $20.00/stick or $200/box.