Joya de Nicaragua released the Cinco Décadas line two years ago to celebrate its 50th anniversary. Last year it added the Fundador vitola and now this year it is adding El Doctor, a 6 x 52 torpedo.
Each Cinco Décadas vitola gets its name from historic icons with Diadema as it was the first shape ever made at the factory, El Fundador is a tribute to founders of the company, and El General, reminds us of one of the pioneers of tobacco in Nicaragua. El Doctor honors Dr. Alejandro Martínez Cuenca, the company’s Chairman and Owner since the early 90s and industry icon.
“Giving identities to these special products is one of the most exciting things we do when we are about to release one of these gems that we have created at the factory. With Cinco Décadas it hasn’t been easy, as we want to recognize all the important icons or milestones that have shaped our history in the last five decades. For me it was very touching when our agency and marketing team proposed to me to name this vitola after my father, because it was a realization of how much he has been an influence to all of us,” said Juan Ignacio Martínez, Executive President.
Only 600 boxes of El Doctor will be sold in the United States and it is exclusive to the Drew Diplomat Retailer Program. Joya de Nicaragua Cinco Décadas El Doctor will ship in August at the same time as the other annually released sizes.
“Cinco Décadas is the cigar we are most proud of in Joya de Nicaragua. We are truly limited in the amount of cigars we can roll in this blend, because we use our most talented torcedores and because we use the best tobacco in our factory. Our plan is to release one new size every year until the next big anniversary, but this year we may have another surprise, so stay tuned,” said Daniel Barrios, Global Commercial Director of Joya de Nicaragua.
El Doctor will be introduced to the public by Juan Ignacio Martínez and the Drew Estate sales team in digital events across the country next month. The new cigar comes in 10-count boxes and will cost $20.00/stick or $200/box.