“We are so humbled by all the recognition we received last year during our 50th anniversary, that we decided we needed to give an extra step to express our gratitude with the trade and the industry, and this is how we came up with the Selección de Torcedor program, that will be part of something even bigger”. – Juan Ignacio Martínez, Executive President of Joya de Nicaragua
Selección de Torcedor is a new idea for Joya de Nicaragua. Every year Joya’s torcedores will pick a special blend and size as a part of this program to be shipped to TAA stores. They will use feedback from these releases for a potential full release. The blend for Selección de Torcedor in 2019 is said to be very approachable, smooth yet flavorful, and with a selection of tobacco designed to showcase the historic ties between Nicaragua and the US.
“We are very excited that consumers in the US will enjoy Dr. Cuenca’s favorite vitola, along with an additional distinguished selection from the factory. I’m sure they’ll enjoy this 6×52 toro as much as we do in the factory”, said Mario Pérez, JDN’s Factory Manager.
