Gregory Mottola
Posted: April 9, 2013

The project has been under wraps for over a year, but now of Geneva is ready to talk about its new, upcoming brand— Nicaragua.

In an unprecedented move for of Geneva, the Swiss company is set to release its first Nicaraguan puro this summer at the annual IPCPR trade show. CEO Hans-Kristian Hoejsgaard sat down with Cigar Insider in New York City for an exclusive interview and disclosed the details surrounding the Nicaragua brand.

The new line features a decade-old Nicaraguan Havana-seed Rosado wrapper around a distinct blend of tobaccos all culled from Nicaragua’s major growing regions.

“We really wanted something that was different for ,” said Hoejsgaard. “This is a major step for us to expand to a new territory. I wanted to develop products that were not necessarily origin specific or rigidly tied down to one specific place. is a brand, not a territory. The challenge was to make sure that if we do a Nicaraguan puro, it has to have the twist of sophistication.”

By “ twist,” Hoejsgaard is referring to pristine wrappers, perfect draw and burn, an overall product consistency and “the ability to smoke it to the very end.”