Foundation Cigar Company Announces Rebranding of METAPA to AKSUM - Cigar News

Foundation Cigar Company Announces Rebranding of METAPA to AKSUM – Cigar News

Foundation Cigar Company, has unveiled its latest evolution with the introduction of AKSUM. This rebranding from the previously known METAPA line is more than a name change; it represents a deeper connection to the origins and inspirations behind the brand. AKSUM draws its name and essence from the ancient city believed to be the resting place of the Ark of the Covenant, symbolizing a bridge between tradition and innovation within Foundation’s offerings.

AKSUM represents a significant chapter in our journey, paying homage to the sacred history associated with the Ark of the Covenant. The blend remains the same as Metapa & testament to our unwavering dedication to providing a unique and memorable smoking experience.” This sentiment underscores the continuity of quality and craftsmanship that enthusiasts have come to expect from the brand, even as it embarks on this new chapter.

Nicholas Melillo- founder of Foundation Cigars

The visual elements of AKSUM also reflect its rich historical inspiration, featuring imagery of Ras Makonnen on the cigar boxes and bands. Ras Makonnen, Haile Selassie’s father and a revered figure in Abyssinian history, serves as a fitting emblem for the line, emphasizing the brand’s deep roots in storytelling and cultural homage.

The AKSUM line maintains the original blend of the METAPA release. Crafted with a Sumatra Ecuador wrapper, Connecticut Broadleaf binder, and fillers from Esteli and Jalapa, Nicaragua, the cigars promise a consistent and engaging smoking experience across four sizes: the 7 x 54 Double Corona, 6 x 52 Toro, 5 x 50 Robusto, and the 5 ½ x 48 Corona Gorda, with prices ranging from $14.50 to $18.00 per cigar.

Foundation Cigar Company has announced that the AKSUM cigars will be available for shipping to retailers nationwide later this week, ensuring fans of the former METAPA line can quickly transition to the rebranded experience. Additionally, the line is set to be showcased at the upcoming PCA trade show in Las Vegas on March 23rd, 2024, where attendees will have the opportunity to experience AKSUM firsthand.

This rebranding signifies Foundation Cigar Company’s dedication to blending historical narratives with premium cigar craftsmanship, offering a smoking experience that is both unique and deeply rooted in tradition.