La Flor Dominicana has announced a new cigar, the Golden Bull, but it will not be sold in a way that has been done before. The company will sell an NFT for the cigar. Owners of that NFT will then have access to purchase the cigar. With only 7 NFT’s being sold, the availability of the cigar will be very limited. An NFT is a Non-Fungible Token, meaning a digital representation of a real-world object that cannot be copied or stolen. They run on the same technology, Blockchain, as cryptocurrencies.
LFD is partnering with UREEQA for this exclusive NFT. UREEQA is a digital validation company that helps creators protect, manage and monetize creative work. They also provide a digital marketplace for auctions as well as Package of Proof™ technology to provide security and authenticity to the NFTs.
Only seven Golden Bull NFT’s will be sold. Those buyers will become the only people in the world with the ability to purchase “The Golden Bull” – a special edition Lonsdale of the company’s highly sought after Andalusian Bull. Those seven owners will be able to purchase up to 70 cigars per month. The original buyers of these seven NFTs will also receive a personalized 50-count Gold Bullion Humidor. A previous 100-count version of the same humudir was purchased at auction for $32,000 during Procigar Festival’s Gala Night in February.
Personally, it’s my favorite cigar. There is just something special about the Lonsdale, I think it’s the most beautiful cigar size, and when combined with the Andalusian Bull blend there emerges an elegance and depth of flavor that is nothing short of spectacular.
Tony Gomez, Vice President of La Flor Dominicana
Up until now the 6 1/4 x 42 Lonsdale was a private blend that Litto Gomez and his son Tony have kept for themselves and their friends. The original Andalusian Bull was sold in just one size, a 6 1/2 x 52/64 figurado. Since then, it has been sold in only one other size at retailers, a 6 1/4 x 54 toro extra for Jack Schwartz Importers in Chicago.
That will change when The Golden Bull floodgates open via the UREEQA Marketplace in July. Altogether, seven NFTs will be minted and auctioned off. Those who purchase an NFT will gain the right to buy up to 70 of these cigars per month for as long as they own the NFT. La Flor Dominicana guarantees that these seven NFT owners will be the only people in the world who can buy The Golden Bull directly from them. Owners of the NFTs will be allowed to re-sell the digital asset in the future, transferring the right to purchase the cigars to a new owner.
La Flor Dominicana is an adventurous, creative brand entering uncharted territory with an NFT release that is historic and unprecedented in their industry. We’re happy that they’ve recognized we can offer them the ultimate protection and guidance for their highly anticipated release. This is the beginning of something big!
UREEQA Chief Marketing Officer Shannon Powell
We realize that this idea will expose a lot of people to a totally unknown world. So being able to provide a safe, secure platform for bidding and purchasing that offers assurances regarding authenticity is extremely important. The way we see it, these NFTs aren’t just access to a special cigar — they are an investment, and UREEQA’s validation services provide protection on that investment.