Matt Booth and General Cigar have brought new life to the Sancho Panza brand by way of a complete rebrand and reblend. All three blends in the line get the same treatment and will ship this week. They were also shown off in the Room101 booth at the PCA trade show last week.
Sancho Panza has always been a dependable, tried and true smoke, where the first puff is the same as the last. Cigar culture has evolved and so has the desire for dimensional smoking experiences that deliver a multitude of experiences in one cigar. With this in mind, we tapped the creative juggernaut known as Matt Booth to collaborate on the Sancho blends, and the look and feel of the brand. With Sancho, it is as important to us to respect the traditionalist as it is to embrace the modern smoker, and we feel we've ticked the boxes for both.”
Matt Wilson, senior brand manager of Sancho Panza
Matt Booth, Justin Andrews and the HATSA all worked together to create new blends for all three smokes. Each Sancho Panza blend is described as medium to medium-full in body is said to deliver more complexity than their predecessors. All come in 20-count wooden boxes with the new Sancho Panza logo that was created by Booth to give a nod to the Latin culture and vibe of West LA (CA).
The re-launch of Sancho Panza marks an exciting turning point for this iconic brand. By elevating brand aesthetics, investing ourselves into the realization of intelligent blend expressions and putting the force of our ground pounders behind this brand in the streets, we are taking Sancho Panza to a new lifespan and beyond. I am extremely proud of the work that the entire team has done to bring these new expressions to life. And I look forward to witnessing the brand's newfound potential.
Matt Booth
Sancho Panza Original
Sancho Panza Original is a five-country blend made with a filler consisting of Dominican, Nicaraguan, and Brazilian Matafina with a Mexican San Andres binder. The wrapper is a Honduran-grown Connecticut wrapper. It is described as a creamy smoke that imparts a slightly sweet touch on the palate with notes of cappuccino. Sancho Panza Original is a medium-bodied smoke.
- Sancho Panza Original Robusto (5.5” x 50); SRP per cigar $6.69
- Sancho Panza Original Toro (6.5 x 52); SRP per cigar $7.09
- Sancho Panza Original Gigante (6” x 60); SRP per cigar $7.59
Sancho Panza Double Maduro
Sancho Panza Double Maduro is a hearty smoke made with a sungrown Ecuadorian Sumatra wrapper that sits over a Nicaraguan Esteli binder and Dominican and Nicaraguan filler tobaccos chosen from a range of growing regions and primings. Sancho Panza Double Maduro is a medium to medium-plus smoke.
- Sancho Panza Double Maduro Robusto (5” x 50); SRP per cigar $7.49
- Sancho Panza Double Maduro Toro (6” x 52); SRP per cigar $8.49
- Sancho Panza Double Maduro Gigante (6” x 60); SRP per cigar $9.49
Sancho Panza Extra Fuerte
As the name implies, Sancho Panza Extra Fuerte is the boldest of the bunch, made with a rich Ecuadorian Sumatra wrapper, a USA Connecticut Broadleaf binder and Dominican and Nicaraguan filler tobaccos selected from a range of growing regions and primings.
- Sancho Panza Extra Fuerte Robusto (5” x 50); SRP per cigar $7.49
- Sancho Panza Extra Fuerte Toro (6 x 52); SRP per cigar $8.49
- Sancho Panza Extra Fuerte Gigante (5.88” x 60); SRP per cigar $9.49
Sancho Panza began shipping to brick and mortar and internet/catalog retailers this week and is distributed by General Cigar.