STG, parent company of General Cigar, has announced a new flavored line of cigars: FLVR. This will be a line of premium, handmade cigars aimed at affordable price tag. The line will be distributed by STG’s Forged Cigar Company and will be available early October.
FLVR delivers an ‘intergalactic,’ out-of-this-world smoking experience. Built on a bedrock of premium, handrolled tobaccos, FLVR layers in jaw-dropping flavor combinations that will make even the most jaded smoker rethink the flavored cigar category. What’s more is that FLVR hits the sweet spot of the smoker’s budget, offering a premium, flavored smoking experience in a price segment that’s been relatively untapped in the market until now.
Ed Lahmann, senior brand manager for FLVR
The FLVR line names are unconventional intentionally. “Space Ranger” combines chocolate and mint flavors with a hint of cherry for an ode to an ice cream sundae. “Fist Bump” is reminiscent of frosted birthday cake, while “Ski Chalet” is a caramel-flavor with hints of cinnamon spice that give a nod to fall. “Yacht Rock” is a booze-inspired smoke with notes of rum, simple sugar and cola. “Unicorn Tears” evokes cookie dough and brown sugar.
Each FLVR will come in just one size, a 5 x 42 Corona and in 25-count boxes. Each also carries the same $4.49 price tag. The line will be a full-time addition to the Forged Cigar Company portfolio of brands.
