Foundation Cigars and The Foundation Art team in Nicaragua announced today a new web-based animated series ‘The Good, The Bad, and The Upsetters.’ The series will showcases one of Foundation’s first brands, The Upsetters. Three shorts have been released today, and more will follow monthly.
Southbury, CT – July 8, 2016 - Rick Ardito has officially joined Foundation Cigar Company as Brand Manager, for the highly anticipated July 2016 release of Nick Melillo’s exciting new brand, “The Upsetters.” Ardito brings a wealth of knowledge and valuable experience to the project backed by nearly two decades of industry experience beginning with Drew Estate in 1997, retiring in 2010 as both a Partner and Executive Vice President of Public Relations. Ardito also served as Vice President of Sales and Marketing for 7-20-4 Cigar Company from 2012-2015. Prior to the cigar industry Ardito served 8 years as a Cryptologist for the United States Marine Corps. Upon leaving the Corps Ardito began a career in comedy performing mainly from NYC to Miami Florida, residing in both cities during the 1980’s and 1990’s, moving back to his home state of CT in 1995 becoming a successful Restaurateur in New Haven.
Foundation Cigar Company is refreshing the packaging of their infused Jamaican line, Upsetters. Upsetters was first shown off at the 2016 IPCPR trade show and convention. The brand is inspired by the Jamaica’s musicians and created by Nick Melillo's love for Jamaican tobacco and their culture. These new designs for the Upsetters were done by Foundation's in-house creative laboratory, The ATOL Collective and were inspired by Jamaican album covers from the 1960's.
Foundation Cigar Company has announced its second line known as “The Upsetters”, a blend of Jamaican and Nicaraguan fillers which is a travel story itself, documenting Melillo’s endless trips to tobacco fields and curing barns. While Foundation’s first brand, El Güegüense was a Nicaraguan puro that paid homage to the culture of Nicaragua