United Cigars is bringing back an older line to U.S. shelves this year, La Mezcla Cubana. The brand first hit the market in 2006 through Cigar Agency, and was sold throughout the United States until 2013 when United Cigars bought the brand. Today, La Mezcla Cubana is made at the Magia Cubana Factory in Gurabo, Dominican Republic. This relaunch is taking place because of a Zoom call that uncovered an opportunity to purchase 7-year-old Ecuadorian wrapper leaf from A.S.P. Enterprises, a family-owned tobacco farm in Ecuador. The new cigar will be shown off at the TPE trade show in Las Vegas next week.
La Mezcla Cubana comes in only one size right now, a 4 ½ x 54 Rothschild. It is packaged in boxes of 50 cigars, and is described as a mild-to-medium profile. The name means “Cuban Mix,” describing the blend starting with a 7-year-old Ecuadorian Connecticut Shade wrapper and an Indonesian binder. The filler is comprised of tobacco from Dominican Republic, Nicaragua, and Pennsylvania along with a proprietary blend by Magia Cubana.
This is wrapper leaf that had been aged for seven years and was selected for some luxury lines,” “Fortunately for us, the wrapper was only big enough for a short vitola, so it was perfect for our Rothschild.
Oliver Nivaud of United Cigars
MSRP for the box of 50 cigars is $299.99 and $5.99 per cigar. United Cigars has begun taking orders and the cigars should start shipping to retailers mid-February.
