MOYA RUIZ ANNOUNCES IL RIDOTTO
July 21, 2016 (Miami, FL) – Cigars Inc., creators of popular boutique brands such as La Jugada and The Rake, is pleased to announce their latest blend – IL RIDOTTO. Continuing in the vein of their prior game-themed releases, including poker and dominos, MoyaRuiz reaches further into history for IL RIDOTTO.
Translating to “The Private Room”, Il Ridotto is known as the West's first public, legal casino. After failed attempts to bar citizens from gambling in the streets of Venice, the decision was made to open Il Ridotto in 1638 – taking up residence in a wing of Venice's San Moisè Palace – a church, no less.
“Since both of our releases have to do with games, playing dominos and poker (and for money), we wanted to go back to the roots of gambling. That's where the inspiration came from – to really tell the story of gambling, which Americans love so passionately.” said Danny Moya, co-proprietor of MoyaRuiz Cigars.
The IL RIDOTTO packaging showcases the required attire for casino guests – including three-cornered hats and masks – intended to cultivate a more noble environment. MoyaRuiz will debut the cigars in two sizes: Biribi and Basetta, two of the more popular games played at Il Ridotto.
Once again teaming with the La Zona factory in Estelí, MoyaRuiz showcases a Nicaraguan blend, wrapped in a premium Brazilian-grown Habano wrapper – offering a surprisingly luxurious profile, while retaining a very attractive price point.
– Wrapper: Habano (Brazil)
– Binder: Nicaragua
– Filler: Nicaragua
– Packaging: 20-count boxes
– Vitolas: 5” x 52 Robusto | 6” x 52 Toro
– Price: $4.00 ($79.99 & $81.99 per box SRP)
Il Ridotto will begin shipping to select retailers next week, with a full rollout following the IPCPR show.