Casa Cuevas Cigars has announced that their new cigar, “Sangre Nueva,” shown off at the PCA trade show this year, is its way to retailers. This is the first Casa Cuevas line completely blended by Alec Cuevas who was recently promoted to Director of Brand Development. Master Blender Luis Cuevas Sr. felt it was time that his grandson Alec Cuevas take the lead on new brands and the aptly named Sangre Nueva (translates to New Blood from Spanish) is his first creation. Alec Cuevas, the 5th generation of the Cuevas tobacco family looked to create a blend that represents “old Traditions, new Generation”.
Alec describes the Sangre Nueva as a Medium plus strength cigar. The blend uses an Ecuadorian Cameroon wrapper, and Honduran Corojo binder, and Dominican, Nicaraguan and Pennsylvania broadleaf filler. Alec says that he needed include a high percentage of Pennsylvania broadleaf in the filler to give the cigar extra strength while balancing out the cigar’s flavors.
The slogan “old traditions, new generation” signifies so much more to me than a passing of the family torch. It represents all the experiences I’ve ever been through in this industry, from working behind the counter selling my fellow manufacturer’s products, to spending my summers learning all there is to know about our factory from a very young age. Sangre Nueva is a personal love letter to my family, who placed their faith in me to create something from scratch given my knowledge of tobacco. It is also the culmination of patrons and distributors alike that took time out of their day to educate me and better help me define my palate throughout all these years. It’s been a blast creating such a savory blend, and I think it’s a perfect representation of the gratitude I have for this one-of-a-kind industry.
Alec Cuevas
The Sangre Nueva comes in boxes of 10 and three sizes: Robusto 4.75X 54 MSRP: $13.00, Toro 6X50 MSRP: $13.50, and Double Perfecto 6X58 MSRP: $14.75.
