Sangre Nueva translates from Spanish to “New Blood.” This is the cigar blended solely by Alec Cuevas, son of company President Luis Cuevas Jr. and grandson of Master Blender Luis Cuevas Sr. This new cigar will be shown off at the PCA trade show next week in Las Vegas.
Alec Cuevas recently took on the role of Director of Brand Development for the company. He is the 5th generation of the Cuevas tobacco family, and set out to create a blend that represents “old Traditions, new Generation”.
Alec describes the Sangre Nueva as a Medium plus strength cigar. The blend uses an Ecuadorian Cameroon wrapper, Honduran Corojo binder, and Dominican, Nicaraguan and Pennsylvania broadleaf fillers. Alec used a high percentage of Pennsylvania broadleaf in the filler giving it extra strength while balancing out the cigar’s flavors.
The slogan “old traditions, new generation” signifies so much more to me than a passing of the family torch. It represents all the experiences I’ve ever been through in this industry, from working behind the counter selling my fellow manufacturer’s products, to spending my summers learning all there is to know about our factory from a very young age. Sangre Nueva is a personal love letter to my family, who placed their faith in me to create something from scratch given my knowledge of tobacco. It is also the culmination of patrons and distributors alike that took time out of their day to educate me and better help me define my palate throughout all these years. It’s been a blast creating such a savory blend, and I think it’s a perfect representation of the gratitude I have for this one-of-a-kind industry.
Sangre Nueva will come in boxes of 10 and in three sizes: Robusto 4.75 x 52 MSRP: $13.00, Toro 6 x 52 MSRP: $13.50, and Double Perfecto 6 x 58 MSRP: $14.75.