Today, Omar de Frias announced new packing for Fratello Cigars Bianco and Fratello lines. The original Fratello blend will now be called the Fratello Classico. The blends remain unchanged.
Fratello Cigars is releasing a fresh pack of cigars containing two new blends. The other cigars in the pack are Fratello Classico in a new viotla, a 6 x 50 toro, and the Fratello Bianco II.
Omar de Frias has announced a new Fratello cigar, exclusive for D.M.V and Delaware. The D.M.V is an abbreviation of the DC metro area as DC, Maryland and Virginia. The D.M.V will be available exclusively to retailers in DC, Maryland, Virginia and Delaware. The cigar is rolled at the La Aurora factory in the Dominican Republic.
"I wanted to really give high praise for this cigar. When doing a blind review and coming across something so familiar, it almost gets your hopes up too much. The anticipation and buildup can end up having the opposite effect of one you'd expect. Fortunately, this wasn't completely the case for me. Sure, there were some issues related to construction, but I do feel like it was able to overcome them and give me an experience I would not mind repeating. With flavors like salt, sweet tobacco and marzipan blending together in harmony, this worked out well for me." -Doug S. (Unpossible_1)
Omar de Frias, owner of Fratello Cigars, has announced a new product for the company - Fratello Beer. This comes about as a partnership between Fratello and Adroit Theory Brewery in Purcerville, VA to create this new product in three styles.
Fratello Cigars has announced a new size in their Fratello state series; The Texan - a toro. The Fratello Texan 6 x50 Toro was first sold as part of the company’s Fresh Packs and starting April 1st 2023 will be dressed in a new 20 Count box with an MSRP of $10.50 per cigar.
Fratello Cigars recently announced their new distribution partner for Germany, Klaus Kleinlagel. Kleinlagel has been in the cigar industry since 1916 and they are based in Bruchsal Germany. Fratello Cigars already have distribution in the Netherlands, Dominican Republic, Thailand, Czech Republic, Slovakia and Switzerland. This new partnership opens doors to expand the international growth of the Fratello Cigars brand.
Fratello Cigars entered the market back in 2013. Since Omar de Frias started the brand, they have grown to a presence in more than 800 brick and mortar shops in the United States. They also are being sold in 9 international locations. The company announced today the hiring of Shannon Strang as the new Director of Operations for Fratello Cigars. Ms. Strang is a native of Pittsburgh, and she comes to Fratello with much experience in accounting, business development, logistics and customer service.
"Fairly one dimensional with a flavor profile hovering around sweet and leathery. All of that was nice enough, but definitely a milder cigar than I generally prefer. I wouldn't be to quick to seek out more of these, but it would serve as a decent enough experience for a cigar novice. " -John I. (John I.)
Last year, Fratello Cigars and Omar de Frias released two new blends, Sorella vs Arlequin, as a part of their "Space Fresh Packs" sampler. The idea was to get market feedback and see which blend customers preferred. Back in June, the company announced that they were releasing Arlequin to the U.S. market, as that was the blend they preferred. It turns out everyone outside the U.S. preferred Sorella. So now, they are increasing that cigar to international markets.