Cigar News: Drew Estate Rebrands Herrera Esteli and Announces Maduro and Miami Extensions

Today, Drew Estate announced that they would be rebranding their Herrera Esteli lines as well as releasing two new line extensions. The two new versions are the Herrera Esteli Brazilian Maduro and Herrera Esteli Miami. The entire line will be shown off later this week at the IPCPR trade show.

The Herrera Esteli Brazilian Maduro uses a Plantation Grown Mata Fina wrapper, Connecticut River Valley Broadleaf binder, and fillers from Nicaragua. Like all other Drew Estate products, it is made at La Gran Fabrica Drew Estate. The cigar was blended by Willy Herrera and comes in 5 sizes:

• Herrera Esteli Brazilian Maduro Robusto Grande 5 ¼ x 52 MSRP $227.94/ Box of 25
• Herrera Esteli Brazilian Maduro Toro Especial 6 x 52 MSRP $241.94/ Box of 25
• Herrera Esteli Brazilian Maduro Lonsdale 6 x 44 MSRP $231.94/Box of 25
• Herrera Esteli Brazilian Maduro Fino 6 x 52 MSRP $269.94/ Box of 25
• Herrera Esteli Brazilian Maduro Short Corona Gorda 5 7/8 x 46 MSRP $203.94/ Box of 25

Before Drew Estate, Willy Herrera’s home factory was El Titan de Bronze in Miami. There is where the Herrera Esteli Miami comes from. It is only rolled by level 9 rollers from Cuba. It was first released in one vitola last year as a short corona. Now the line will have 5 total vitolas available. The blend uses an Ecuadorian Habano Oscuro wrapper over an Ecuadorian Sumatran binder with select from the Dominican Republic and Nicaragua. The new look of Herrera Esteli Miami uses a black and gold color tone and comes in the following 5 vitolas:

• Herrera Esteli Miami Robusto Grande 5×50 MSRP $109.97/ Box of 10
• Herrera Esteli Miami Toro Especial 6×52 MSRP $117.47/ Box of 10
• Herrera Esteli Miami Lonsdale Deluxe 6.5×44 MSRP $112.97/ Box of 10
• Herrera Esteli Miami Piramide Fino 6.5×54 MSRP $127.47/ Box of 10
• Herrera Esteli Miami Short Corona Gorda 5 3/4 x 48 MSRP $97.97/ Box of 10

From Little Havana, Willy Herrera, Master Blender of Drew Estate, “The Herrera Brazilian Maduro is my expression of the floral and earthy Brazilian Mata Fina tobacco. We use it typically as a binder or accent tobacco in the filler but I wanted to showcase its dynamic and unique texture. I really like the black and gold color tone of the Herrera Esteli Miami and how it fits into the brand portfolio with multiple vitola expressions in the Miami blend. Working with my family on this brand takes me back to my blending roots and sincerely excites me.”

The original line Herrera Esteli Habano and Herrera Esteli Norteno are also getting updated looks for IPCPR 2018. Each will now have a similar look unifying all 4 lines. The will now come in 25 count boxes. Willy Herrera adds, “The uniform packaging for the Herrera Esteli line has elements of classic Cuban inspired branding mixed with modern simplicity. I loved the classic cabinet boxes, but it was time to partner with our retail tobacconists and create a more cohesive space for Herrera fans to find my blends on the shelf.”

The Herrera Esteli Habano blend remains unchanged and uses an Ecuadorian Habano wrapper, Honduran Binder , and filler from Nicaragua, they still come in 5 vitolas:

• Herrera Esteli Habano Robusto Grande 5 ¼ x 52 MSRP $227.94/ Box of 25
• Herrera Esteli Habano Toro Especial 6 x 52 MSRP $241.94/ Box of 25
• Herrera Esteli Habano Lonsdale 6 x 44 MSRP $231.94/Box of 25
• Herrera Esteli Habano Piramide Fino 6 x 52 MSRP $269.94/ Box of 25
• Herrera Esteli Habano Short Corona Gorda 5 7/8 x 46 MSRP $203.94/ Box of 25

Herrera Esteli Norteno blend uses tobaccos from the Esteli, and Jalapa growing regions of Nicaragua, a Honduran Binder, and a Mexican San Andrés. It will come in the same 5 vitolas but now comes in 25 count boxes. Previously they were 10.

• Herrera Esteli Norteno Robusto Grande 5 ¼ x 54 MSRP $227.94/ Box of 25
• Herrera Esteli Norteno Toro Especial 6 x 52 MSRP $241.94/ Box of 25
• Herrera Esteli Norteno Lonsdale 6 x 44 MSRP $231.94/Box of 25
• Herrera Esteli Norteno Piramide Fino 5 x 50 MSRP $269.94/ Box of 25
• Herrera Esteli Norteno Short Corona Gorda 5 7/8 x 46 MSRP $203.94/ Box of 25

The 28 & 75 count refillable display trays and the 25 count refill bundles for tobacconists will no longer be supported. This means they are able to condense to only 25 count boxes across the entire brand except for limited production vitolas.