FOR IMMEDIATE RELEASE – S.T.Dupont’s New Initial Lighter To Begin Shipping January 30 To Retailers Nationwide
Pinellas Park, FL (January 19, 2017) – Exactly seventy-five years after S. T. Dupont invented the first luxury petrol lighter, the famous “Maison” is celebrating the anniversary with the launch of a new gas lighter that has a resolutely contemporary style and an affordable price tag.
AN EMPHATIC TRIBUTE TO THE FAMOUS 1941 MODEL:
The NEW Initial Lighter proudly displays its affiliation with the revolutionary model that was created by S. T. Dupont in 1941, for a special commission from the Maharaja of Patiala, who was known as “The Magnificent”.
This entirely modern new model has been inspired by the timeless style of its celebrated predecessor, which went on to become an icon for S. T. Dupont aficionados. In particular, it features the guilloche cap, rounded corners and roller, and double flame in perfect keeping with its sleek brass body.
The NEW Initial Lighter has no trouble taking its place in the long line of iconic S. T. Dupont lighters. Seventy-five years after Dupont created the first luxury petrol lighter, which would forever be associated with the brand, this new “flame holder” bears all the hallmarks of an “S.T.Dupont”: the parallelepiped shape, the perfect combination of the body shaped by the Faverges silversmiths, the unique lighting action and the instantly recognizable, crystal-clear ring of the lighter cap when it is opened.
A LUXURY MASTERPIECE:
Understated, yet unquestionably elegant, compact and pleasant to hold, this new S. T. Dupont lighter embodies essential and sensual luxury, far from flashy yet crafted to the high quality standards of a French firm founded in 1872.
The new INITIAL double flame lighter is available in two different designs, vertical lines or squares and available in both gold bronze and white bronze. This new lighter also coincides with the rollout of S.T.Dupont’s new multi-refill butane; allowing up to 14 refills per can when used with the Initial lighter. For a limited time, consumers can receive a free can of the new gas when an Initial lighter is purchased. Suggested Retail (US): $496
For nearly 145 years, S.T.Dupont master goldsmiths and silversmiths, lacquerers and trunk-makers have created unique and durable objects that are entirely crafted by hand and made in France for exceptional individuals. This legendary and unique know-how, combined with an entrepreneurial spirit true to founder Simon Tissot Dupont, contribute to perpetuating the international aura and recognition of a House that embodies Fine French Craftsmanship. It is with great pride that S.T.Dupont preserves the know-how of its master craftsmen, who are heirs to skills passed down from generation to generation.