Cigar News: Foundation Cigar Co. Unveils its First Brand

Cigar News: Foundation Cigar Co. Unveils its First Brand

Cigar News: Unveils its First Brand

Pronounced “El-Wah-Wen-Say,” the new cigars are being made at the TABSA factory in , home of Casa Fernandez, Viaje, and some Illusione cigars. The name is based on one of ’s most culturally iconic folklore dramas and translates to “the wiseman.” The imagery on the box looks like the masks used in the performance.

“This brand encapsulates my twelve years of living in Estelí and my respect for all things ,” said.

According to Melillo, is blended with vintage-specific tobacco. The blend is comprised of a Corojo ’99 wrapper and binder from Jalapa, though from different tobacco farms, while the filler is made up of Criollo and Corojo tobaccos from 2011 and 2012 crop years. (Note: Corojo ’99 does not indicate harvest year, but seed variety.)

Cigar News: Foundation Cigar Co. Unveils its First Brand

Cigar News: Unveils its First Brand

The cigars will be packaged in  boxes of 25 and in five sizes: Robusto, 5 1/2 inches by 50 ring; Corona Gorda, 5 5/8 by 46; Toro Huaco, 6 by 56; Churchill, 7 by 48; and Torpedo, 6 1/4 by 52. They’ll retail from $9 to $13 . They will be debuting at the IPCPR trade show on July 18, but the cigars will not be available until September.

Melillo formerly ran production at La Gran Fabrica Drew Estate in , where he worked for 11 years. The Connecticut-based is his first cigar brand since departing Drew Estate in 2014.

Cigar News: Foundation Cigar Co. Unveils its First Brand

Cigar News: Unveils its First Brand