J.C. Newman is relaunching their Perla del Mar line of cigars this week. The handmade cigars, rolled at J.C. Newman PENSA in Nicaragua were first released in 2012. This relaunch includes not only a new look, but new blends.
“Although our Perla del Mar cigars were good, we were not totally satisfied,” said Drew Newman, general counsel and a member of J.C. Newman’s fourth-generation. “We wanted to make them better – and that’s exactly what we did. After two years of effort working to perfect the brand, we are thrilled to reintroduce Perla del Mar.”
Perla del Mar’s existing Shade and Maduro blends have been amped up with new, aged Nicaraguan filler tobaccos. There is also a completely new Corojo blend that uses an Ecuadorian Corojo wrapper. The cigars now come in a classic Tampa-style press in traditional bands and boxes. Each blend comes in four sizes at a very reasonable price of between $6 and $7.
“Although our family has been rolling cigars for 125 years, we do not rest on our laurels,” said Newman. “We are constantly working to improve everything that we do, and we are very pleased with the new Perla del Mar.”
Perla del Mar is a historic cigar brand that traces its roots to Cuba. In 1905, four Cuban brothers started hand rolling cigars using tobacco grown on their family’s farm in Cuba. They named their company Perfecto Garcia Brothers and called their cigars “Perla del Mar” because of the beautiful Caribbean waters that surround Cuba. As the popularity and demand for their cigars grew, the brothers built a large cigar factory next to J.C. Newman’s El Reloj factory in Ybor City, Florida. Perla del Mar was one of the leading premium cigar brands in the early 1900s. J.C. Newman’s new Perla del Mar cigars honor the brand’s historic legacy.