JM Tobacco Debuts “Havana Preferred” Bundled Long-Filler Premium Cigars
JM Tobacco has launched its latest premium cigar, Havana Preferred, in bundles. The company began shipping the cigar in limited numbers to retailers in May. The latest in JM's product portfolio, Havana Preferred is 100% long-filler and all handmade.
A pioneer in value-priced cigars, JM has built its fifteen-year reputation on top-quality cigars that are affordable every-day smokes. Company president Anto Mahroukian, borrows an adage from the food industry, saying, “We eat with our eyes,” referring to Havana Preferred's presentation and appearance. “A good chef knows presentation piques the appetite. Likewise, we have focused on a presentation that complements the cigar's lush appearance. Havana Preferred's select San Andreas, Mexico, wrapper is extraordinarily appealing … smooth and sleek, a spotless complexion and no prominent veins. When we first saw this tobacco, we recognized it as the finest quality Mexican leaf we'd seen. Although not technically a maduro wrapper, it is naturally dark enough to pass for maduro. The binder is also a true Connecticut-seed broadleaf maduro, giving this cigar an unusually rich depth. Dominican ligero and seco tobaccos comprise the filler.”
The presentation Mahroukian speaks of emphasizes quality … and more importantly, value. He cites an example, “A Ferrari offers superb quality and performance, but is extremely costly. The same quality and performance with a price tag half that of the Ferrari, however, adds one important ingredient … value. Havana Preferred, like all JM cigars, offers top performance and quality, but at very accessible prices. What you get for the price … that's the definition of value.”
The presentation mentioned above consists of cellophane wrapping and banding each cigar, packaging them in 20-count bundles, tying a satin ribbon around them and plastic-wrapping the bundle. A wrap-around sleeve and each cigar's band reflect the concept of added value implied in the “Preferred” theme by depicting stock-certificate engraved artwork.
Mahroukian describes Havana Preferred's performance as “medium bodied, with a slightly sweet taste and hints of chocolate and coffee. The cigar is so smooth, it's the perfect afternoon smoke, and a great entry-level cigar. And, at less than $5.00 MSRP, it won't break the pocketbook.”
Four classic shapes are offered: Robusto (5″ x 50), Toro (6″ x 50), Churchill (7″ x 50) and Torpedo (6″ x 52). Havana Preferred is currently available at tobacco retailers nationwide.
Photo caption: JM Tobacco's new, “almost maduro” Havana Preferred value-priced premium cigar, retails for under $5.00
NEW PRODUCT RELEASE
Tobacco Company, Inc.
3018 N. Coolidge
Los Angeles, CA 90039
Phone: 888-377-2667
Fax: 323-644-3810
Web: www.jmtobacco.com
Contact: Anto Mahroukian FOR IMMEDIATE RELEASE: June 17, 2014