El Artista Rebrands to Artista, Announces New Lines for PCA - Cigar News

El Artista Rebrands to Artista, Announces New Lines for PCA – Cigar News

Cigars, now formerly Cigars, has announced a full rebranding of the company and new lines for 2022 this week.

The shift from Cigars to is a natural progression for the company. We are simplifying, modernizing, and moving forward with a bold new initiative. We are so proud of the success we have with individual brands such as Buffalo TEN and Big Papi, and now is the time to have our own brand name. We have created a new Master Brand under which new blends are being introduced this year and more will soon follow.

Ram Rodriguez, President of Cigars

Cigars is now segmenting their existing and new products into 5 sub-brands: (Harvest & Midnight), Rugged Country (Buffalo TEN, Cimarron, FUGLY Cheroots), Factory Classics (Pulita, Puro Ambar, Exactus), David Ortiz (Big Papi, The Slugger), and Studio Works.

The series segmentation strategy helps retailers and consumers see our progression over the last ten years and draws a clear line for the future. The addition of a Master Brand is big step towards a bright future for . Of course, we plan to support our existing Factory Classics & Rugged Country series by continuing to produce these existing lines – they have a huge fan base – in the coming years our focus will be on growing the Series, launching creative projects through Studio Works, and occasional new releases in the David Ortiz Series.

Vice President at Cigars

The reshaping of the logo and style was led by design firm RED Brand Design in Los Angeles. The Cigars rebrand includes a new logo, all new website, and a redesigned booth produced by Gloval Displays in Miami, all set to debut at 2022 in Las Vegas. “It was fully a team effort,” added Newman, “all year long these amazing teams worked with the Factory to ensure everything goes as planned. We really think people are going to love it”.

Artista Harvest & Midnight

The first cigars in the newly created line are Harvest and Midnight, both debuting at the trade show. The Series represents the factory's premium and future super-premium blends. Each blend is represented by a moniker and matching color, each are distinct in strength and profile.

For the lines we challenged ourselves to make something different. We spoke with our Factory Team and worked with our Agronomist. We asked them to seek new materials, source often over-looked tobaccos, and asked our best artisans to help us develop something wholly different.

Harvest (Yellow-Gold) is a medium bodied blend featuring a Sumatra wrapper, Habano Seco binder, and a proprietary Dominican filler blend The company says it is unlike anything they have ever offered, and has notes of spice, rich honey, bright elderberry, and earthy cashew and almond.

Midnight (Dark Blue) is a full-bodied cigar and that uses a Dark Ecuadorian Habano
wrapper. An Ecuadorian shade binder offers sweetness and the filler tobaccos from
, DR, and USA impart deep, rich, earthy notes of coffee, spice, and chestnut with a citrus
finish.

The new cigar ring with Harvest Yellow / Midnight Blue accents cover the band and match colors on the cigar box. Harvest & Midnight both come in boxes of 20 and in the same sizes and prices: Box Pressed 5×54 $10.20, and Box Pressed 6×50 $10.40.

Harvest & Midnight will be on display as prototypes and available for pre-order sales at 2022 in Las Vegas. The Series is available to North American, European, Norwegian, and Swedish retailers starting in the Fall of 2022.

Artista Studio Works Paperboy

Studio Works will show off its first cigar line at this week: Paperboy. Studio Works is a line focused on creative or one-off endeavors. The first items to come out of Studio were humidors and artwork.

Artista Studio Works

Up till now we have used Studio Works to showcase Dominican Artists with cool cigar-inspired artworks and goods such as humidors and wall art. We still plan to do that, however going forward we will also utilize Studio Works as a place to show off our weird side. Studio Works Paperboy is one step in that direction. ASW Paperboy is a newspaper-wrapped bundle of 8 Petite Coronas. The newspaper bundle wrap features wild stories of factory folklore and totally “fake news” stories completely in Spanish.

“PaperBoy is a throw-back to a time when we got our news delivered to our doorstep every day, and in some places, twice on Sunday. It's a brand of nostalgia and it's fun.

El Artista Rebrands to Artista, Announces New Lines for PCA - Cigar News

ASW Paperboy is comes in one size, a 4×44 Petite Corona. There are two wrapper options: Ecuadorian Shade and San Andres Maduro. Both use the same binder and filler, which have not been disclosed. MSRP is the same for both $24.50 for each 8-CT bundle. ASW Paperboy will be for sale at 2022 in Las Vegas and available to retailers the first week of August 2022.