In 2022, General Cigar purchased the Room101 brand, and brought on Matt Booth to be their creative director. One of Booth’s first projects with the company was the revitalization of the Sancho Panza brand. We rated all three of those new blends Original, Double Maduro, and Extra Fuerte. Now, the brand is getting a limited edition line extension. Something that sets this limited edition apart from the regular production version is the fact that they are rolled at the Oliva Cigar Factory, as opposed to HATSA.
Booth says the “hyper-sexual blend provides both pleasure in the combustion experience and depth to the brand’s overall offering,” in what he refers to as a meaningful “next installment” and “responsible addition” to the Sancho Panza brand franchise.
Following the big news around Sancho Panza last year, we agreed the brand deserved a heightened level of focus this year. So we developed a special blend to continue the dialogue around Sancho. By releasing a limited-edition blend of this caliber, we’re anticipating that Sancho loyalists and newcomers alike will spread the gospel of this great brand, as they expand their humidors with a new smoke to collect and enjoy.
Matt Wilson, senior brand manager of Sancho Panza
Sancho Panza Limited Edition was blended by Matt Booth and Justin Andrews, along with the Oliva blending team.
We have always had both a respect and an adoration for the products that come out of the Oliva facility. And we felt it appropriate to produce with them because their signature direction to cigar composition aligned perfectly with what we were looking to achieve for Sancho Panza. We are also enchanted by Cory Bappert, President Oliva USA and were looking for any and all reason to remain close to him…related to production of course.
Matt Booth
The blend uses an Ecuadorian Habano wrapper, Ecuadorian Sumatra binder, and Nicaragua filler tobaccos from Condega, Esteli and Somoto. The cigar is described as medium-bodied with hints of spice and transitions smoothly from the first third to the last. It is, in Booth’s estimation “an episodic adventure in taste and transition” that “upon ignition, will take the smoker in a vice-like grip of enhanced enjoyment.” Sancho Panza Limited Edition comes in one size, a Toro measuring 6” x 52 with an MSRP of $12.99.