Guillermo Leon

(Miami, FL)- October 8, 2014--One picture, eleven cents: #LA111th. La Aurora turns 111 years old today and wants to celebrate with all the smokers in the world, inviting them to toast with Guillermo and Michelle León in celebration of such a special date. That being a reason to celebrate is also a reason to “give back.” The company has announced a target to collect funds for one of the social programs supported by La Aurora. For every picture received by the brand’s social media, 11 cents will be donated to the Patronato de Lucha contra la Diabetes de Santiago de los Caballeros, a local institution that fights against diabetes disease.