Quality Importers Trading Company has hired Michael Giannini to their senior management team for a new position, Chief of Customer Engagement. In his new role he will be responsible for the Sales, Marketing, and Messaging initiatives of the company. Giannini has been in the premium cigar business since the early 1980s. While working on a Master’s Degree in Psychology, teaching and cooking professionally on the weekends, his true passion was in the premium cigar business. To pursue this passion, he began working at a local Philadelphia cigar shop as a store manager, and then became co-owner of an independent manufacturer’s representation firm. He left those roles to become the National Sales Manager for Ernesto Perez-Carrillo’s El Credito Cigar Company – while continuing to work on his culinary and fashion skills when time permitted. After the acquisition of El Credito by Swedish Match, the El Credito portfolio merged into General Cigar, where he became Director of Marketing for the La Gloria Cubana brand.
Quality Importers Trading Co launched a new cutter at the PCA trade show earlier this month. The Xikar Revolution is a new kind of rotary action cigar cutter that features synchronized stainless steel blades and power-assisted cutting action.
·
Quality Importers Trading Company (QI) is showing off a new Palio lighter at the TPE 2023 trade show in Las Vegas at the end of the month. The Palio Squadra Angled Triple-Jet Lighter is the latest addition to the expanding portfolio of value priced accessories.
The Quality Importers HygroSet II Digital Hygrometer is a mainstay in many humidors around the world. This prolific hygrometer has been around forever and hasn't really changed over the years. It doesn't have a lot of bells and whistles, but does it prove its value in reliability? We'll dig deeper and find out.
Quality Importers Trading Company releases a limited-time 'Year of the Dragon Four-Piece Collection' featuring a humidor, travel case, cutter, and lighter with custom dragon designs, available for purchase until the end of March.
No More Content