18 November 2015 – Scandinavian Tobacco Group Appoints New President for General Cigar and EVP for Handmade Cigars Globally Scandinavian Tobacco Group...
Regis Broersma, president of General Cigar, has announced that Chris Tarr, formerly regional sales manager, will be the new VP of Marketing.
Scandinavian Tobacco Group (STG), parent company of General Cigar Co. and Cigars International, have announced that Régis Broersma has been appointed Senior Vice President of STG’s new North America Branded and Rest of World Division. In this new appointment, Régis returns permanently to his previous role as President of General Cigar Co. These changes are effective immediately.
General Cigar held a private reception at the IPCPR trade show in Las Vegas, Nevada to honor cigar industry legend Benji Menendez for his many contributions to the company and to thank him for his ongoing support.
Today, Scandinavian Tobacco Group’s North America Branded Business Division (parent company of General Cigar) announced that Régis Broersma, President of General Cigar and Senior Vice President of Scandinavian Tobacco Group’s North America Branded Business Division (General Cigar, Scandinavian Tobacco Group Lane and Scandinavian Tobacco Group Canada) will be taking on a new role. He will be relocating to Europe and taking over the Smoking Tobacco & Accessories Division.