Cigar News: STG Announces New President of Cigars International

Scandinavian Tobacco Group (STG) announced today that Craig Reynolds will be retiring from his role of Executive Vice President of STG and President of the company’s North American Online and Retail Division (NAO&R) at Cigars International. Replacing him is Sarah Santos who will take the title President of the company’s North American Online and Retail Division (NAO&R) and Senior Vice President of STG. Reynolds will continue to support the transition of the NAO&R Division until May 31, 2020 when he will officially retire. During his retirement, he will continue to stay on in a consultancy role for STG and the NAO&R division until December 2020 or later.

Niels Frederiksen, CEO of STG said, “For more than ten years, Craig Reynolds has been a key driver behind the success of STG‘s handmade cigar business in North America. He has been instrumental in positioning the handmade business as the largest contributor to our Group’s growth over the past years. Given his vast network in the industry and depth of experience in the US handmade cigar business, I am pleased that we can leverage Craig’s expertise for the foreseeable future.”

Niels continued, “Sarah has played a pivotal role in both the strong performance of Cigars International and the professionalization of our online organization. I am confident that she, with her detailed industry knowledge and dedication to Cigars International and STG, is the right person to take over the reins. Sarah is a strong leader with the ability to balance the business needs of both the division and our Group, and I look forward to the contributions she will make to the business.”

Craig Reynolds has been with Cigars International since 2009 when he took the position of as Executive Vice President then became president of Cigars International in 2011. He was promoted to Executive Vice President for the North American business in 2015.

Sarah Santos started with Cigars International in 2003 as an external marketing consultant and joined the company as a full-time employee in 2008. She has since held various leadership roles in marketing and operations and was promoted to senior vice president in early 2018.