Since launching Alec Bradley Cigars, Alan Rubin has probably been mistakenly addressed as Alec Bradley a thousand times. People just assume his name is Alec Bradley because, why would he not name his cigar company after himself. For those who still don’t know, he named the cigar company for his sons, Alec and Bradley Rubin. Now that they are of age, Alec and Bradley are excited to share responsibility in the company and this year they have released their own cigar. Everything from the blending, design, marketing, and all other facets are handled exclusively by Alec and Bradley. The cigar is called Blind Faith, and is now on the way to retailers.
“As a father and brand owner I couldn’t be more proud of my two sons. Their mother is very excited that both of the boys are joining the family business and sharing experiences with me, my father- at age 91- who still opens the office doors every morning and the rest of the Alec Bradley family!” said Alan Rubin
Alec, the oldest of the two sons said, “my father and mother never pushed Brad or me into the business. From a young age, we watched our father’s passion and respect for the process, the tradition and heritage of Premium Cigars. I’ve been working in the offices for over 4 years, as well as travelling down to Central America with my father and brother- we decided that we wanted to create a brand.”
“We had the full support from our father and Ralph Montero (VP of Alec Bradley) when it came to the brand, the blend and the design,” said Bradley. “The reason Alec and I named our first project ‘Blind Faith’ is because it is our first attempt at launching our own cigar line. From the company, to tobacconists, to cigar enthusiasts- people need to have blind faith that, having grown up around the cigar industry, we can make a our own cigar line.”
Alec & Bradley is an offshoot division of Alec Bradley Cigar Co, and Alec and Bradley Rubin have full control over their brand and blends. Their vision is to create lines not normally seen in the Alec Bradley Cigar Co. portfolio, and their mission is to have the creative freedom to put out products that represent them. They decided there will be no guidelines for the brand, with a goal of bringing ‘disruptive’ products to market.
Speaking on ‘Blind Faith,’ Bradley noted, “When it comes to the packaging, it may look like a guy with an old television on his head and the old school SMPTE colored bars, there is a deeper meaning to the artwork. Today’s society is heavily influenced by technology, including cellphones, tablets, computers and TVs. The meaning of the TV man is to block out the noise created by technology. People are too focused on what they see on social media or what they are saying on the news and it can positively or negatively influence their days and lives. So to truly enjoy ‘Blind Faith’, you need to clear your head from any and all influence that technology has had on your day. If you saw something on the news that made you sad/angry, turn off your television or cellphone and pick up a ‘Blind Faith’!”