(Pinellas Park, FL – January 29, 2016) ZINO PLATINUM is pleased to announce that it will once again join forces with the famed urban artist collective, UR NEW YORK. Through this new partnership, Brooklyn based artists, Mike Baca aka 2ESAE and Fernando Romero aka SKI will now become the first ever ZINO PLATINUM Brand Ambassadors.
Life is what you make it. Success must be earned, it doesn’t come to those who sit idly by and wait for life to unfold around them. These principles inspired ZINO PLATINUM to enlist urban artists UR NEW YORK as Brand Ambassadors, who will be working with select retailers on crafting exclusive artwork and limited edition cigars for each of their respective cities, cities that inspire the same passion and creativity that represents the journey of every self-made man—and with it, the very essence of ZINO PLATINUM.
ZINO PLATINUM and UR NEW YORK both share a daring, innovative spirit. This was showcased back in 2012 when the dynamic duo went to work on custom ZINO PLATINUM boxes celebrating the ten-year anniversary of the brand and the 2013 ZP Collector’s Edition “The Make of New York”, with the same passion and artistry that brought them international success in their professional art careers.
“Be Who You Are is our way of life. This is reflected everyday in the way we think and operate. As the new ZINO PLATINUM Brand Ambassadors, expect the unexpected, the innovation, the spirit of young entrepreneurs, ready to ignite that creative fire in all of us,” states Mike Baca of UR NEW YORK.
“We are excited to focus our creativity and artistic skills towards creating innovative new products and experiences for a brand that we’ve been so passionate about. As innovators and entrepreneurs, we live for disrupting the status quo, which is why we feel UR NEW YORK and ZINO PLATINUM to be a perfect match,” explains, Fernando Romero of UR NEW YORK.
ZINO PLATINUM x UR NEW YORK “The Remake” exclusives will launch at select retailers throughout the second half of 2016. Each respective release will be launched through a series of in-store events with both Mike Baca and Fernando Romero present.