JM Tobacco, Inc., pioneers in value-priced premium cigars, has debuted their latest premium cigar, JM’s Nicaraguan. The hand-made Cuban sandwich construction consists of 100% choice tobaccos.
JM’s Nicaraguans join the company’s existing “JM’s” brand value-priced cigars, which are available in four different wrappers … Sumatra, Corojo, Connecticut and Maduro. JM’s Nicaraguan is offered in Sumatra and Maduro wrappers. Its name is derived from the all-Nicaraguan filler. The binder is a maduro-fermented Connecticut broadleaf. The medium-bodied Nicaraguan delivers a creamy-smooth smoke, with hints of nuts and chocolate. Company president Anto Mahroukian describes the Nicaraguan as a “sweet smoke, with a flavor and body that are tailored to the three-to-four-a-day smoker. The Nicaraguan’s price tag is no deterrent, at less than $3.00 MSRP.” The cigar is available in the same eight shapes as all other JM’s value-priced cigars, from 5.5″ x 42 Corona to 6.75″ x 62 Gordo Grande. Like all JM’s selections, the Nicaraguan comes punch-cut and 50 cigars to a box, except for the large-girth Gordos … their boxes hold 24.
In announcing the Nicaraguan, Mahroukian cites the completion of JM’s program to unify the features of the five JM’s product category, stating, “All the box art … graphics and text … is identical between the lines, varying only in their color combinations for easy identification. The Nicaraguan is yellow, with blue trim … the Nicaraguan flag’s colors. Everything else is consistent across the JM’s series … box graphics and text, shapes, manufacturer’s suggested retail prices and box counts. We’ve made it easier for smokers to identify our individual products.” JM’s Nicaraguan value-priced cigars in all shapes are available at press time.
