Scandinavian Tobacco Group (STG), the parents company behind General Cigar, The Forged Cigar Company, and Cigars International, has announced today that they have acquired the Room101 cigar brand from Matt Booth and has will be bringing him on as creative director. The acquisition only includes Room101 cigars and accessories not any of Matt Booth’s other Room101 entities such as the jewelry business.
LOS ANGELES, CA – SEPTEMBER 21st, 2015 – Room101, the Los Angeles based luxury lifestyle brand owned by Matt Booth, is proud to announce the latest addition to their bespoke retailer exclusive series, the new Room101 Ichiban Monstro. The sixth release in the Ichiban Series is a beefy 60-ring gauge format developed for Tinderbox in Waldorf, Maryland is currently available for sale.
Pospiech Inc, the distribution company behind Powstanie, Fable, Guaimaro, and FQ cigars, has announced a new cigar in collaboration with Room 101 "Who Shot Ya." Pospiech Inc is run by Mike Szczepankiewicz who is also the owner of Cigar Hustler, a cigar shop and podcast.
"'Finger licking good.' Those were the only words in my mind when this cigar was burning my fingertips in the end. The flavors were great, and the transitions were cohesive. I'd love to try this cigar in a larger format because I couldn't get enough of this cigar." -Isaac M. (The Nothing)
In an industry farewell of sorts, Matt Booth, owner of the Room101 series of cigar brands, told Cigar Aficionado that he's leaving the cigar business, severing ties with Davidoff of Geneva, the Swiss cigar corporation that distributed his cigar lines for nearly eight years. Now, the brands are in his hands and he's not quite sure what's going to happen next. One thing Booth is sure of is that he's taking a hiatus from the cigar industry to focus more on his jewelry business (also called Room101). As of now, he says he doesn't know if—or when—he'll return to the world of cigars.
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·"I enjoyed this cigar, it was mild enough to be enjoyed as your 1st cigar of the day with some coffee. There were enough transitions to hold my attention with cream, cedar and some cinnamon. " -Mickey T. (irratebass)
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