This was far and away the most interesting interview we filmed at this years show. About two minutes in, Matt Booth takes the camera, starts interview us, then everyone else. It degrades from there, but it’s pretty hilarious. You’ll have to excuse the focus and camera shake, but it’s worth a watch. Warning: do not watch the video if you are easily offended.
Perhaps the most exciting thing about this booth was the presence of Matt Booth, which signified not only his return to the cigar industry, but that he was collaborating with none other than Robert Caldwell and AJ Fernandez to make some new cigars.
The first cigar is called Hit & Run, which is being made in the Dominican Republic at Tabacalera William Ventura. It uses an Ecuadorian habano wrapper, Indonesian binder and Dominican fillers.
It’s will come in five sizes: 46×6, 54×6, 52×4 3/4, 50×6, and 60×5 1/8.
The other line is called The Truth, which is being made by Abdel Fernández in Nicaragua and is a Nicaraguan puro.
It’s also offered in five sizes.
The Truth Short Churchill (5 1/2 x 48)
The Truth Robusto (5 x 52)
The Truth Toro Grande (6 1/2 x 56)
The Truth Toro (5 x 52)
The Truth (6 1/2 x 44)
Both cigars are priced between $10-13.
In January, Booth announced that he would not be renewing his contract with Davidoff of Geneva USA and exiting the cigar industry. That partnership began in 2009 with Camacho, which was acquired by Davidoff, and extended through 2016. It was made clear at the time that Booth had retained all rights to the trademarks.