General Cigar introduced a ton of new things at the show this year, and we are pretty excited about some of them.
"One draw issue aside, this was an excellent smoke, one I really, really hope in on the bargain side of things so I can stock up, but I'm guessing it's likely a premium. Overall it was well constructed, burned great, had excellent thick smoke output, and really well balanced flavor. One I will definitely seek out again, regardless of price! Highly recommended." -Derek (StogieNinja)
November 2017 – Ventura Cigar Company (VCC) welcomes Michael Giannini to its Marketing Team, where he will assume the role of Creative Director at Ventura Cigars. With a keen eye for design and market insight, Giannini will lead the brand vision for proprietary VCC products and serve as the Brand Ambassador at cigar events worldwide. He joins the VCC team from La Gloria Cubana, where he most recently was the Director of Innovations and Creative Director for their General Cigar division.
Brian Massey has joined the marketing team at Ventura Cigar Company (VCC). Brian will report directly to Michael Giannini who recently took on the General Manager role at VCC. Archetype, PSyKo Seven, and Case study are the popular core brands that make up much of the portfolio at VCC. Brian will be working to drive sales and marketing efforts with these brands.
Island Lifestyle Importers have announced their exclusive agreement with Ventura Cigar Company for marketing and distribution. This new agreement will officially launch at the 2018 IPCPR trade show in Las Vegas. Ventura will take on national marketing and distribution of the Tommy Bahama brands Island Lifestyle Aged Reserve cigars.
Giannini had been with General for 17 years. In March, 2012, he was promoted to his role as creative director, which also carried the title of director of innovations. He was responsible for coming up with non-traditional cigar releases, and started the Foundry Cigar Co., a subsidiary of General dedicated to unorthodox cigars, including the signature Foundry brand. It featured cigars made from blends of tobacco he wouldn't reveal, packed in odd-shaped boxes, one of which came together in a shape reminiscent of a bundle of TNT.
Michael Gianinni joined Ventura Cigar Company back in November 2017 as Creative Director. Now he has been promoted to General Manager. He will keep his current duties as Creative Director, continuing to be the driving force for the companies creative direction. In his new role, Michael Giannini will drive business strategies and goals for the Ventura Cigar Company.
To celebrate the bond of fatherhood and friendship, Ventura Cigar Company (VCC) have partnered with select tobacconists and shops around the USA for Fathers, Friends, and Fire, a series of events that will be aimed at sharing stories, experiences, and the love of premium cigars and pipe tobacco.
Ventura Cigar Company just announced the newest addition to the Archetype line of their premium cigars. Crystals, Curses, and Cloaks, the cigars of the new Archetype Fantasy Miniseries, are hand made at the Oliva factory. These new cigars will debut at the 2018 IPCPR trade show in las Vegas. Each cigar comes with an MSRP of $9/cigar in a 20-count box format.