Back in June of this year, Ventura Cigar Company (VCC) announced the third series in their Archetype line, Archetype Chapter 3. These cigars started shipping today to the United States. Chapter 3 contains two blends, Sacred Scales and Dawn of Destiny. Both new cigars in the series, blended by Ernesto Perez-Carrillo, stem from the long-term freindship between Perez-Carrillo and Michael Giannini.
To celebrate the bond of fatherhood and friendship, Ventura Cigar Company (VCC) have partnered with select tobacconists and shops around the USA for Fathers, Friends, and Fire, a series of events that will be aimed at sharing stories, experiences, and the love of premium cigars and pipe tobacco.
Quality Importers Trading Company has hired Michael Giannini to their senior management team for a new position, Chief of Customer Engagement. In his new role he will be responsible for the Sales, Marketing, and Messaging initiatives of the company. Giannini has been in the premium cigar business since the early 1980s. While working on a Master’s Degree in Psychology, teaching and cooking professionally on the weekends, his true passion was in the premium cigar business. To pursue this passion, he began working at a local Philadelphia cigar shop as a store manager, and then became co-owner of an independent manufacturer’s representation firm. He left those roles to become the National Sales Manager for Ernesto Perez-Carrillo’s El Credito Cigar Company – while continuing to work on his culinary and fashion skills when time permitted. After the acquisition of El Credito by Swedish Match, the El Credito portfolio merged into General Cigar, where he became Director of Marketing for the La Gloria Cubana brand.
Quality Importers Trading Company has announced that they are now shipping their new Xikar Xi80 cutter to retailers worldwide. The Xi80 was first shown off at the 2022 PCA Tradeshow. It takes the original Xi cutter and adapts it to fit larger ring gauge cigars. The Xikar Xi80 features a durable composite body with stainless steel blades designed to cut cigars up to 80 ring gauge. The new design is only available in the classic black color at the moment, but is able to be customized for retailers and manufacturers through QIs in house customization studio, The Swag Bunker. It retails for $49.99
Michael Gianinni joined Ventura Cigar Company back in November 2017 as Creative Director. Now he has been promoted to General Manager. He will keep his current duties as Creative Director, continuing to be the driving force for the companies creative direction. In his new role, Michael Giannini will drive business strategies and goals for the Ventura Cigar Company.
General Cigar introduced a ton of new things at the show this year, and we are pretty excited about some of them.
Quality Importers Trading Co launched a new cutter at the PCA trade show earlier this month. The Xikar Revolution is a new kind of rotary action cigar cutter that features synchronized stainless steel blades and power-assisted cutting action.
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