2018 Marks the 50th Anniversary of Davidoff Cigars. Zino Davidoff opened up his flagship store in 1968 which over the last 50 years has grown into one of the largest cigar brands in the world. To celebrate this mile marker, Davidoff is re-releasing the Diademas Finas, which was first released in 2006 which would have been Zino Davidoff’s 100th birthday. This limited edition comes in four vitolas, each with it’s own porcelain jar. Each jar is numbered and has it’s own humidification device. Each jar is it’s own art designs, created by French artist Mariane Léger. These designs are also used in the new Davidoff 50th anniversary “Caves du Monde” humidors, exclusive lighters, Limited Edition ashtray, pipes and pipe tobacco.
“If Davidoff had a signature, it would be written with this exceptional Diademas Finas cigar,” says Edward Simon, Head of Global Marketing and Innovation at Oettinger Davidoff AG. “It’s a celebration of our Master Blenders’ craftsmanship , built with ten-year-old filler tobaccos from one of our best crops in 2005. The blend has an unparalleled sense of balance and the signature Davidoff sophistication.”
The Diademas Finas uses with an Ecuadorean Habano wrapper, Dominican Olor Seco binder, and an all-Dominican blend of filler tobaccos. The will be available at select appointed merchants and Davidoff Flagship Stores from July2018. Production is limited to 8000 jars worldwide.
There will also be 50 days of events to celebrate this milestone. The first will take happen in Las Vegas on July 15th and followed by a three-day event in Hong Kong. Several retail events at Davidoff Flagship Stores and select appointed merchants all over the world will also have events. After 50 days, the festivities will culminate with an event in Switzerland, the country where Zino Davidoff opened his first store, and where it all began. Fans of the brand can follow the festivities on social media via the hashtags #davidoff50 and #50finestmoments, where they will also discover Davidoff’s 50 finest moments, including some of the brand’s most important milestones.
Davidoff enlisted Mariane Léger to make four art designs that reflect the brand’s drive for discovery and its desire to deliver a wider world of extraordinary cigar experiences. The French artist is known for blending modern technology with the traditional craft of marquetry and is a pioneer in her craft. She explored the four corners of the world to learn about the traditions and techniques being applied by the craftsmen from other cultures. Her journey was a source of inspiration – full of wonders, cultural treasures and rare finds. The result is a series of four patterns representing The Americas, The Middle East, Europe and Asia.
Davidoff has also collaborated with Mariane Léger on a collection of four 50th anniversary “Caves du Monde” humidors, leveraging her skills to inlay hand-woven fabrics into exceptional woods: skills that mirror the ones Davidoff applies to the creation of its cigars.
Limited Edition Prestige cigar lighters, created specifically for the 50th anniversary, also carry the four art designs. Made in France, these exclusive and numbered pieces bear a brushed finish, with edges in a contrasting mirror effect.
To complete the accessories collection, Davidoff will release a Limited Edition ashtray and a pipe (outside of the US). Made in Italy, the ashtrays are crafted out of aluminium with a brushed bronze finish. Each piece is encircled with beige structured leather, embossed with the 50 Years logo. The pipes, limited to 50 pieces worldwide, are made of briar wood from Calabria and feature an embossed 50 Years sterling silver ring.
The pipes will be launched along with a special pipe tobacco Limited Edition, created to round off the 50th anniversary product offering: an exquisite blend flavoured with Kir Royal in a numbered tin featuring the 50 Years logo.