Christian Eiroa announced today that his father, Julio and brother, Justo, have entered the cigar business under the company name, JRE Tobacco Co. Their brands are Aladino, Rancho Luna and Tatascan. Eiroa says father is truly a pioneer in the tobacco and cigar business, and his mentor. His older brother and personal hero, is an agricultural engineer (graduated from the Agriculture School El Zamorano University in Honduras). He spent over 22 years building a bottled water company in Honduras and the last 4 years with Campbell Soup Company. He is extremely knowledgeable in leaf tobacco and an expert in consumer products and distribution chain management.
