Richmond, VA – General Cigar announced today that the company has hired Jack Toraño as a full-time brand ambassador for Toraño.
Régis Broersma, president of General Cigar said, “Jack began working with us last year to develop Toraño at retail and has made great strides in generating excitement for the brand. We are pleased to have him as a full-time member of our marketing team and look forward to working him to deepen retailer and consumer engagement around this important brand.”
