Brand

Casa Cuevas Cigars has announced that their new cigar, “Sangre Nueva," shown off at the PCA trade show this year, is its way to retailers. This is the first Casa Cuevas line completely blended by Alec Cuevas who was recently promoted to Director of Brand Development. Master Blender Luis Cuevas Sr. felt it was time that his grandson Alec Cuevas take the lead on new brands and the aptly named Sangre Nueva (translates to New Blood from Spanish) is his first creation. Alec Cuevas, the 5th generation of the Cuevas tobacco family looked to create a blend that represents “old Traditions, new Generation”.